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China’s Huawei to roll out new smartphone brand Osta, 6 years after giving up Honor

11 November 2026, 15:30 MSK

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Huawei Technologies is preparing to launch a new smartphone brand, doubling down on its hard-won domestic comeback six years after spinning off budget marque Honor under the weight of US sanctions. Richard Yu Chengdong, chairman of Huawei’s Consumer Business Group, confirmed in a social media post on Wednesday that the company would officially debut Osta, known as “Xingmang” in Chinese, on Novembe

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